Our Editors’ Favorite Viral TikTok Beauty Products

With mindlessly scrolling through TikTok, you’re bound to catch trendy products that suddenly seem inevitable. If you’re into the aesthetic side of the app, you’ve probably noticed Peter Thomas Roth Skin Tightening Eye Cream either Olaplex’s Magical Bond Builder On your For You page. There are so many amazing makeup, skin care, and hair care recommendations that promise to improve your routine—and we’re not immune to the platform’s effects. We’ve tried many viral beauty products, and here, we’re sharing the top picks that have lived up to the hype.

$25 at $18.40 heroine

CosRX Advanced Snail 96 Mucin Power Essence

I took this product back in the summer of 2020 in an effort to get K-Pop idol-quality skin, and I’ve never looked back. this is my favorite product Giving back hydration to my dry skinespecially after a chemically exfoliating mask or face wash, Soft, soothing and light, my skin starts feeling nourished the minute it sinks into my pores. –Jillian Tracy, editorial coordinator

at $38 Qualification

Merit the Minimalist

I’m Dying To Try Merritt’s The Minimalist And It’s finally back in stock (with twice the quantity of the product). Now I understand why this product has gone viral – it really is the best. It has incredible coverage, but you only need a little product and it doesn’t feel cakey or heavy, and lasts even on the hottest and most humid days. — Lindsey Smith, associate editor

from $13 heroine And Paula’s Choice

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

This is the best chemical exfoliator I’ve tried, and I’ve been using it consistently for over a year. Around the same time that I started testing it out, I started looking at TikTok to see how it could shrink pores and remove blackheads, so I was hopeful. At first, I used it only twice a week to avoid over-drying or irritating my skin, but as soon as I got used to the product — and saw its smoothing and pore-clearing results — I increased in frequency. increased until it feels comfortable to use daily. While I don’t see a noticeable pore-narrowing effect, I definitely feel the exfoliant has helped me stay blemish-free as it clears acne-causing buildup and dead skin from pores. , Sophie Shaw, Associate Beauty Editor

at $48 Sephora, heroine And Ilya

Ilia Super Serum Skin Tint SPF 40

I have been a fan of Illya’s Almost Magical Super Serum Skin Tint since I got used to those dreaded Zoom calls during the lockdown. Not only is it incredibly lightweight, more like a tinted moisturizer than a foundation, but it smooths wrinkles, adds dewy coverage and The SPF is 40 so I can skip the thick sunscreen. among us The marketing campaign meant I could even get in-between shadows I used during summers, then switch back to my lighter shade. , Toby Grummet, Contributing Editor

$39.87 From $28.88 heroine

Revlon One-Step Volumizer Hair Dryer

all the hype You’ve heard about this all-in-one hair dryer – please trust me – absolutely true. I have a head full of fine curls, and for almost 30 years of my life I’ve honestly never used a blow dryer when I wanted sleek hair. I do not have the necessary coordination to use both the brush and the hair dryer at the same time. But then I met this man. A brush and hair dryer in one, it takes just a few passes and twists on my strands, the kind of big blowout effects dreams are made of. I still honestly can’t believe how cheap this is for such an excellent product that I’ve been running for years without any problems. , Rachel Lubitz, Senior Lifestyle Editor

at $35.99 heroine

Euphoria BYO Blush

I first saw this color changing blush on the SuperGreat app, and then it started showing up on my TikTok For You page as well. In the video, and when I finally got to try it, the transparent green liquid turns juicy pink just seconds after it reacts with the skin’s pH. For me, it turns raspberry pink and a little goes a long way. I usually mix it with my fingers to spread the color. It has a dewy finish and works great as a lip oil too. , Sophie Shaw, Associate Beauty Editor

from $20 Supergoop

Supergoop Unseen Sunscreen SPF 40

If you’re into skincare Instagram and TikTok like me, it’s hard to go a day without seeing Supergoop’s unseen sunscreen all over your feed. And now I finally get the hype. I love the thick, gelatinous-like consistency of this formula and the fact that it goes on velvety smooth and clear without any irritation to my sensitive skin. Plus, it layers great with makeup. While there are definitely more affordable sunscreens out there, this is just one of the ones I’m excited to put on every morning. –Jillian Tracy, editorial coordinator

from $6.50 Sephora

The Ordinary Niacinamide 10% + Zinc 1%

The Ordinary’s products may be a complete hit or miss, but it’s a certified hit for all my fellow acne-prone friends. I’m dealing with the worst chin breakout of my life this summer (honestly the drawback of wearing a mask + NYC heat) and this amazing serum, which I slather on just before moisturizer, has been revolutionary for me. For just under $7 per bottle, I totally bought this one but still it has helped to completely soothe my skin. , Rachel Lubitz, Senior Lifestyle Editor

at $20 Sephora

Rare Beauty Soft Pinch Liquid Blush

I’m going to be honest with you all, I don’t own TikTok and I don’t follow trends. I choose to buy the makeup of my choice and it works for me. With that said, I am glad to know that the products I love are getting the recognition they deserve. I’m the biggest fan of Selena Gomez’s Rare Beauty—I have almost everything from the line. while I won’t go anywhere Without Me Almost Apricot Melting BlushSoft Pinch Liquid Blush (my shade is Joy) is an incredible product that I use when I want a big punch of color on my cheeks. , Lindsey Smith, Associate Editor

at $46 Charlotte Tilbury

Charlotte Tilbury Hollywood Flawless Filter

I hate all foundation, and even most foundation-adjacent products, but I’m really obsessed with this Charlotte Tilbury Hollywood Flawless Filter that a friend (and TikTok) encouraged me to try . The first time I applied it, I was surprised at how glowing and smooth it made my skin. I opt to wear it alone, but you can also use it with your normal foundation or just as a highlighter—you won’t even be able to feel the ultra-light formula no matter what. , Chelsea Stone, Senior News Editor

From $17.99 heroine

OPI Nail Envy

I’ve always had very weak nails. Weak enough to avoid gel manicures altogether. But then I finally let the 38,000 Amazon reviews win me over and bought this nail strengthener. All you have to do is start with two coats, then every other day wear another coat and voila, stronger nails that I had never experienced in my life. No more chips, rips or splits. , Rachel Lubitz, Senior Lifestyle Editor

at $52 Dr. Jarto

Dr Jart Cicapair Tiger Grass Color Correcting Treatment SPF 30

I love that more people are being introduced to the wonders of Dr. Jart+’s Sikapair Tiger Grass, now that it has become a TikTok sensation. A former co-worker put it on my radar in 2016 and I’ve been hooked ever since. This is my favorite product when I don’t want to put on foundation. It truly works like magic to fill in the right color and blur the imperfections. The added SPF is amazing too. While it is on the expensive side, the jar is massive and lasts forever. , Lindsey Smith, Associate Editor

$74 at $56 heroine

Meridian the Trimmer

Thanks to TikTok, this trimmer has become my favorite grooming product. It was originally designed as a ball trimmer, but for its effectiveness it began to gain female audiences – then went viral. TIC Toc Really took off its popularity. Now, it’s marketed to everyone. It’s easy to use for any area of ​​the body, works for wet or dry shaving and yet hasn’t razor burn. , Sophie Shaw, Associate Beauty Editor

From $18.99 heroine

acerora ice roller

Gifted as simply whitening the face and bringing out those cheekbones as it is warding off headaches and hangovers, this ice roller has become an essential part of my beauty routine. For starters I love how cool it gets – it’s even more fun to use if I need a little help staying awake. Then I also love how it helps whiten my face instantly in the morning and yes, it is true that it really feels good to roll it on your forehead when you get an impending hangover. For under $20 it’s really a steal, so no wonder we can’t be silent about it, , Rachel Lubitz, Senior Lifestyle Editor

from $15 Sephora

Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner

While reading Sephora one day, I found Glow Recipe’s Watermelon Glow PHA + BHA Pore-Tight Toner. The smell made me a fan and I was excited when a close friend bought me a bestseller mini kit. I’ve seen it fly online and it deserves the hype. While I do not notice my pores shrinking, it does leave my skin feeling hydrated and refreshed. , Lindsey Smith, Associate Editor

at $48 Ulta

Charli D'Amelio Born Dreamer Eau de Toilette

I wasn’t expecting to like Charli D’Amelio’s perfume as much as I do. The first fragrance of the TikTok star is a fine balance of sweet, fruity and floral with notes of pear, jasmine and cashmere. It also has notes of pink sugar, which give it a similar warmth and sweetness as the Pink Sugar Eau de Toilette by Aqualina that was unappealing in the early 2000s. But it is not overly saccharin thanks to the cedarwood and skin musk base notes. It’s mild yet warm, making it a great transition fragrance in fall. , Sophie Shaw, Associate Beauty Editor

from $15 Sephora And urban Decay

Urban Decay All Nighter Long Lasting Makeup Setting Spray

Well, what to say about this setting spray? It has kept my makeup set through rain storms, fits of crying in movie theaters, sweaty subway platforms, and even sweaty subway trains. I feel like I would be nothing in my life without it. , Rachel Lubitz, Senior Lifestyle Editor

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